Silvery - 3:24 pm on Apr 21, 2010 (gmt 0)
Newspapers are still considering getting into the local directory market.
A lot of newspaper sites have already been in the local directory market. Quite a lot of newspaper sites already have their own local business directory on their sites, or they've contracted with 3rd-party companies to provide the directory service on their behalf, white-labelling it.
And, they've just about universally done a horrific job at it. I think five and six years ago, Newspapers all felt that internet yellow pages had somewhat beaten them to the punch, and they were hoping to get things in gear to compete with them way back then.
If they think that they can beat the top IYPs AND Yelp AND Google Maps at this point with a completely new business directory of some sort, I think they must be more out of touch than I realized.
They're so far behind the curve on that one they'd really be setting themselves up for failure. They'd be much better off if they were coming up with a much more viable plan for monetizing their content more directly. For instance, I've explained in articles previously how many of them have simply gigantic untapped potential in the area of their news story archives, if they would just pull those out from behind membership/paid firewalls, and optimize them for search. The amount of long-tail potential, matched up with PPC ads, would likely prove phenomenal and easily beat submission fee revenue.