LifeinAsia - 5:24 pm on Mar 30, 2010 (gmt 0)
Interesting timing of this thread...
On the way back from the airport today, I happened to glance at the GPS in my car (I actually know the way to/from the airport very well- I just took it along because it also gives live traffic feeds and alternative route suggestions when there's congestion) and saw a little message at the top of the screen extolling a 20% sale at Sears. Huh?!? I did a double take and saw that the message had changed to one inviting me to check out Olive Garden. (There are both a Sears and Olive Garden at the mall 5 miles up the road from there.)
I repeatedly tried "clicking" on the ad several times to see if it would give me a coupon or some sort of instructions where I could actually download something of value. Alas, it was just a static ad- a mini-billboard, if you will.
The live traffic feed is supposedly free for life, so I wonder if these ads are a way of generating some revenue to pay for that. And I wonder if I'll be getting an e-mail from Magellan in the near future asking for my feedback about the ads and offering me a "paid upgrade" for ads-free GPSing.
Ah, yep- just found this:
The free traffic solution is ad supported, where valuable offers and promotions of participating companies are delivered conveniently to the user.