incrediBILL - 3:23 pm on Mar 25, 2010 (gmt 0)
Just because all of these companies want it and hype it doesn't mean the consumers want it.
Consumers want discounts and access to special events but the problem is the delivery method which is where I think location marketing is hung up.
People on the go don't want to be flooded with junk that devolved the SmartPhone into a digital can of spam with a touch screen.
However, when we want to find something, being able to tap into the location-based marketing is something we'll want to do in abundance.
The problem so far is nobody has connected all the dots to make it easy to make it happen.