anallawalla - 9:23 pm on Oct 20, 2009 (gmt 0)

I have not seen much discussion of this new field seen on US business listings that are also in Judy's Book. I had not heard of that site until recently, but they seem to have reviews and ratings going back at least five years, so they have been anointed as the suppliers of data for that new field.

Curiously, the value next to the "Reputation Trend" label is also "Reputation Trend", clean linked to the same business at JB. I don't think these pages pass PR.

I see this kind of data supply arrangement as a good way for an IYP to get some of the LBC action, if they missed out being the supplier of primary data.