Prominentum - 4:06 pm on Jun 23, 2009 (gmt 0)

Idearc, Inc. owners of the brand SuperPages.com have initiated their Chapter 11 proceeds as per a press release [ir.idearc.com] on their own website today.

I've always wondered how (and why) there's hardly any data/stats showing trends in online local search. There appears to be a total lack of transparency in sharing data over who is how-big in the local search online world. Even the Internet Yellow Pages Association website hardly shows any statistical information. The last we can hear about market share of search engines/IYP's is of some obscure date in 2006. Post-2006, there's a deafening silence on how Local Search is moving as a trend.

Does Idearc's bankruptcy say anything about the hype and hoopla that surrounds Local Search in SEM world? Is it the beginning of the end of Local Search as a promise for the small businesses?