---- Get access to analytics data from your local business listing
Robert_Charlton - 9:57 pm on Jun 2, 2009 (gmt 0)
...you'll also be able to see a breakdown of zip code starting points for driving direction requests to your business. To protect privacy, we aggregate these requests at the zip code level. If you hover over the counts inside the map, we'll highlight the area represented by that count.
While they couldn't track anything like this via IP, using locations entered in driving directions is an ingenious workaround.