Data available in the dashboard will include the following:
* Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period. * Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business. * Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"? * Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.