inbound - 6:50 pm on Mar 18, 2008 (gmt 0)

I must declare interest here: My company is one of the launch partners for netReach. I am considering investing in Yell but do not have shares at this time.

To answer the points raised so far:

Presumably this similar to what is being offered by Affiliate Window with Yell.com in the UK?

I believe Yell are looking to recruit network sites via Affiliate Window. netReach is a different offering from the standard affiliate product. Yell has recently launched several products that cater for different sized publishers; netReach is aimed at specialist (local & vertical search) sites and big brands. If you are a top 20 UK publisher for local search or a top 10 for a UK vertical that fits with traditional "Yellow Pages-type advertising" e.g. motoring, property, retail, travel & tourism, then I'd contact Yell about netReach.

so yell could be a great alternative to adsense?

netReach has performed very well for us, their advertisers fit our traffic profile perfectly and the matching is spot on. We also run AdSense so I can tell you that both systems are easy to implement. netReach does allow for more customisation than regular AdSense, a custom AdSense implimentation may offer similar but we don't have a custom AdSense feed to compare netReach to.

Yell.com shares were down 12% yesterday...so I guess the markets don't like it much...

You may find it helpful to read this FT Article [ft.com] that appeared on Monday and explores in some detail the factors behind Yell's recent market performance.