tedster - 3:43 pm on Mar 10, 2008 (gmt 0)

Here's a new advertising product from Yell, called "netReach" -- its aim is higher relevance for PPC ads.

Yell.com, the online service from Yellow Pages, today launches Yell.com netReach, an advertising syndication product designed to benefit both online media owners and Yell.com’s advertiser base. Yell.com’s trusted content combined with sophisticated filtering techniques ensures that inappropriate adverts should never be served to partner websites... Ad syndication programmes also provide a valuable revenue stream, and Yell.com netReach remunerates partners on a pay per-click basis... It will remove the pain of managing a PPC (pay-per-click) programme for the smaller business. Press Release from Yell.com [yellgroup.com]