Quadrille - 5:39 pm on Jan 17, 2008 (gmt 0)

Graybox are dropping press releases like confetti at the moment, and it's far too soon to know how good they will be - no-one's started gaming them yet!

They are also very coy about their system, referring to "Graybox gets this data from a variety of third-party vendors" - so it's hard to know what level of paid-for promo is built into the system.

GB will have to monetise somehow, and my bet is on 'sponsored listings' - the only question is how clearly these are labelled.

Time will tell.