kapow - 7:51 pm on Jan 13, 2008 (gmt 0)

I'm pretty sure local-search is the current frontier and Google are desparate to dominate it. Googles local search is gettin fairly good in the UK but there is perhaps a lack of businesses signing up to it. Yell is very popular with business sign-ups but is not so popular with the public.

While I very much dislike the idea of G owning Yell, it makes sence for G.

Yell are doing some market research currently about what people think of their service. I got a call from a market research company on Friday on behalf of Yell, asking my opinion of their service. Perhaps a survey helps peg the values during negotiations.