inbound - 8:25 am on Jun 27, 2007 (gmt 0)

There are 170,000 pages on the site. Well over half of those were found from the 1,000,000 referals studied. The long tail isn't unique to local search at all but if you have 170,000 combinations of area/category then you've got an awful lot of long tail to go after. The average length is 3.4 words.