RichTC - 3:27 pm on Mar 21, 2007 (gmt 0)

Having worked with a number of clients some of whom introduced the service my understanding is that it just didnt work - full stop.

The adverts took up space on a web page and it was space that could have been used to display PPC adverts. The client had the option of "do i display an advert that tells the user to phone XYZ (often a financial/loan or similar type advert)and get say £1.50 earnings if they phone it, or do i display a PPC advert for the same thing where a simple click to view it may pay say 25p."

The feed back i had was that internet surfers are happy to visit sponsored listings but when it comes to phoning up a company its too much effort. The bottom line was that a PPC advert produced much greater earnings than the Pay Per Call was despite pay per call offering generous sometimes even greater than 30X the earnings per transaction.

In all, i do think it was a good idea and right for miva to try something new and different in the market.

You never know this concept could work yet if introduced via the mobile phone platform. ie where the users sees the add whilst holding his mobile phone - now that COULD be effective