exmoorbeast - 2:16 pm on Mar 21, 2007 (gmt 0)

When Miva launched pay per call, they heralded it as the new begining. At least they gave it a go, and they were always very good at doing that. The 118 idea was also great, but I don't think much came out of that. Wasn't it advertising on text messages - so when one called to get the number for McDonalds, on the footer was BK's number - if I remember correctly. Quite cool really.

Miva was always a mini Google in terms of innovating (image ads, pay per call etc) simply leagues apart though.

I see they have an Adsense product out there - any idea how well that does? I saw it on the UK Scotsman newspaper web site which surprised me!