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---- UK Pay Per Call service to be withdrawn


inbound - 1:51 pm on Mar 19, 2007 (gmt 0)


The pay per call service offered by ingenio/MIVA will cease on April 5th according to an email I recieved from MIVA today.

In analysing the importance of this we should remember that the the UK operations of MIVA do not suffer from as much criticism as the US arm.

What does this withdrawal tell us? Is it more to do with MIVA or a general lack of interest in the market?

How do we encourage local businesses to adopt performance based advertising?


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