GameMasterM - 2:56 am on Oct 22, 2006 (gmt 0)
It's tough. I visit 20 or more businesses per week and ask to speak to the manager or owner. These are busy people and because local SEM is unknown to almost everyone it's a challenge to educate in a very short visit. A minute is more than most are willing to give up. I leave my literature hoping they will actually read the information.
They may read it but most don't really get it.
It really is an education project more than selling. Once they "get it" however they sign on and are happy for it.
I might add those that do get it and adopt a local campaign quickly forget about the print Yellow Pages and the fortune they pay those folks!