JeremyL - 2:42 pm on Sep 7, 2006 (gmt 0)

Mobile search (local search) is the future. Only problem is... how to get our sites to show well in mobile devices...

The future of mobile is not our websites, it's micro pages. Say someone is out shopping and decide they want to eat. They open up their phone and do a search for resturants. They don't want to see the resturants websites. They want to see what types of food the resturants have, whether they have a bar, and maybe happy hours. And of course the phone number which you can click to call or a link to a map to see where it's at. All that can be done on a very small space or page. These of course will probably be the ones hosted by Yahoo / Google / MSN or whoever the phone service has partnered with for local search.

In the two cases where I got clients into e-commerce, I had to beat them with a stick. Severely. But, they are sooooooo glad now.

That's ecommerce. It takes a large commitment from the business owner. When I think of local ad spending, I think of owners who do not have a need for any real ecommerce but do have a need to drive local phone calls and foot traffic to their stores.

[edited by: JeremyL at 2:45 pm (utc) on Sep. 7, 2006]