RossWal - 9:47 pm on Sep 12, 2006 (gmt 0)

We're seeing the same things Earl. I definitely see the long tail. Mine is a pretty low margin sector and the IYPs are cluttered with sponsored listings from further than anyone would drive for the services. Yet the organic SERPs are ripe to be picked. We show visitors a nice page, an explaination why we're the best choice, a map, and a phone number. Best bang for the buck by far, IMO.

My next move is branding. Local info pages with our B&M as the (very prominent) sponsor. "A public service sponsored by RossWal's Premium Widget Company".