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eWhisper - 2:40 pm on Aug 19, 2006 (gmt 0)
Many small businesses don't need websites. What they need is standardized business information that can easily communicate to a potential customer the information necessary to make a decision. Also, we've seen good results from IYPs. Often the website is an authority within a YP footprint, and there's a lot of type in traffic and authority where the users of that area trust their yellow pages online the same why they would by opening the phone book. [edited by: eWhisper at 2:42 pm (utc) on Aug. 19, 2006]
We've seen very effective results with profiles.