eWhisper - 2:40 pm on Aug 19, 2006 (gmt 0)

We've seen very effective results with profiles.

Many small businesses don't need websites. What they need is standardized business information that can easily communicate to a potential customer the information necessary to make a decision.

Also, we've seen good results from IYPs. Often the website is an authority within a YP footprint, and there's a lot of type in traffic and authority where the users of that area trust their yellow pages online the same why they would by opening the phone book.

[edited by: eWhisper at 2:42 pm (utc) on Aug. 19, 2006]