earlpearl - 3:58 pm on Aug 15, 2006 (gmt 0)

Thanks Rosswal. While I see lots written here about all sorts of IYP activity I don't see a lot of commentary about its effectiveness for the business owner.

My experience is that it isn't effective vis a vis bang for the buck. High serps, high ppc, and effective serps coverage for the phrases that would show up in the categories that IYP would cover seem to do the trick.

Dave