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earlpearl - 3:34 pm on Aug 5, 2006 (gmt 0)
I have a small business with a strong presence in the search engines. Essentially I have #1 rankings for a large number of long tail phrases associated with my business service in 3 regions, Maryland, DC, and Virginia. We are redundant in that we run a lot of effective ppc on both regional terms for the industry and popular generic industry terms (which we show on a regional basis. Thirdly we have found effective link sources, including local and topical sources. IYP trails all of this as a source of visits and conversions. Is IYP working for you? If so, how is it working? Dave
Where is the most web bang for your buck?