earlpearl - 3:34 pm on Aug 5, 2006 (gmt 0)

Where is the most web bang for your buck?

I have a small business with a strong presence in the search engines. Essentially I have #1 rankings for a large number of long tail phrases associated with my business service in 3 regions, Maryland, DC, and Virginia.

We are redundant in that we run a lot of effective ppc on both regional terms for the industry and popular generic industry terms (which we show on a regional basis.

Thirdly we have found effective link sources, including local and topical sources.

IYP trails all of this as a source of visits and conversions.

Is IYP working for you? If so, how is it working?

Dave