Tastatura - 7:57 pm on Apr 1, 2006 (gmt 0)

...but a direct mail campaign to every address in a zip code is quite inexpensive. Think a newsprint flyer...

Really? I guess I might be behaving differently then the majority of the people. Once I pick up mail from my mailbox, anything that is not an envelope or post card goes straight to trash (I even don’t look at it since there is usually a lot of ‘junk’). Then the second round of filtering begins – any cc offers go to shredder, and anything else that I deem junk (usually takes me 1s per piece of mail to decide). The rest of the mail I will actually look at.
What I did notice that works, for me, is if I find a flyer on my front door’s doorknob. It forces me to actually take it and I end up look at it. So for an example if a (local) restaurant is sending out their menu, and they mail the flyer it will end up in trash bundled with the rest of ‘junk’ (without even looking at it). However if it’s on my doorknob, most of the time I’ll save it for the time when I am in the mood to order it.

I wander how much ‘doorknob’ service actually costs., i.e someone to distribute your fliers.