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dial_d - 11:05 pm on Mar 29, 2006 (gmt 0)
That's an interesting idea but not really quite right for my site. A big thanks to everyone who has contributed so far. There's certainly a lot of good information in this thread. One thing I discovered today was that advertsing on local newspapers' websites is often much cheaper than advertising in the paper itself. Most the ones I checked out had cheap CPM rates for anything other than the home page. That's a good way to brand yourself. Where I live, local news agencies are often talk a lot about trust. Having an ad on a site that the users trust can lend more credibility to your own site.
Can you get customers to buy more than one 'go' at the service at one time?