earlpearl - 6:23 pm on Jan 26, 2006 (gmt 0)

I had to rethink this.

What do those numbers represent. Does the 34% for #1 ranked site represent 34% of the sample of 10,000 clicks or does it represent 34% of the impressions for those keywords.

If it was the latter I'd be shocked. Looking at that another way and adding the totals of the #1 and 2 ads it would suggest that more than 50% of all searchers will visit PPC not organic results.

Please clarify a bit.

Dave