jenkers - 4:03 pm on Jan 13, 2006 (gmt 0)

thanks for that.

We give basic listings to all local businesses free of charge.

i.e business name, address, postcode, phone etc.

The paid listing includes premium features.

As we are local we were able to approach small businesses that we know and we've had a very good success rate.

But, internet traffic for particular locales is not necessarily that strong yet in the UK and we need to support it with offline marketing efforts to create a buzz/brand.