loco - 9:30 pm on Dec 8, 2005 (gmt 0)
Marchex to a large extent relies on "type in traffic" with this kind of strategy. A recent article in Business 2.0 suggests that up to 15% of people type in what they are looking for right into the browser instead through search. I think there are some names like candy.com that might work but I am not sure whether people will type in "90210.com" to look for information. Marchex owns 100's of URL and they are hoping that in aggregate, they can generate enoungh traffic to make some money.