limitup - 2:32 am on Nov 30, 2005 (gmt 0)

Back to yellow pages though, what is the big deal about a site like TrueLocal? I mean, what is their angle? They seem to be just another online yellow pages site.

I can go to yp.yahoo.com and get 10X more comprehensive results than I can get at TrueLocal.

So why would consumers want to use it? And if users don't use it, advertisers won't advertise there.

I mean, I just used the TrueLocal for the first time and if I was a "normal" consumer I would never return.

They provide the same thing as 100s of other sites, and most of the big yp sites provide better results. What am I missing here?