MoneyMan - 12:02 am on Nov 30, 2005 (gmt 0)

To add to Webworks point with more general numbers:

YP industry is 15 billion a year which dwarfs what Search currently represents. The migration is starting from users and slowly but surely advertisers.

To kirby's point:

You've got it. That problem is being solved and the collective group of providers is pushing the issue. There will be a tipping point in the future (maybe 12 mo - maybe 24) where the data quality, aggregation, and dissemination is such that the utility is truly there for many properties....then watch out.