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weeks - 3:55 am on Nov 29, 2005 (gmt 0)
People will get into it, but I don't think their is a lot of money to be made, even by G and Y, outside of the top 25 markets.
I am convinced that local search is pretty much the yellow page biz. If you look what is happening there in the real world, you can see the potential (or lack of it) on the web, only add that it's a lot cheaper to duplicate the business model.