Chicago - 7:53 pm on Dec 12, 2004 (gmt 0)

Thanks for your thoughts.

Local Search: A Strategy for Newspapers [kelseygroup.com]

A Fantastic Article written by Greg Sterling, Program Director, The Kelsey Group in October 2004, his strategy identified the following:

Enhance the jobs, cars and real estate areas of sites with more content and features. For example, would-be homebuyers should be able to access the MLS through newspapers sites (now possible in isolated cases). Add more local business information through the addition of Yellow Pages databases. These are widely available (e.g., from InfoUSA) and companies such as IPIX and Interchange offer enhanced data, with advanced local search functionality. These data are also available via partnerships with Yellow Pages publishers. Many sites have Yellow Pages listings, but these are separated from classifieds. Local classified and directory listings information should be integrated or at least available via a single search interface. Add state-of-the-art mapping functionality (e.g., MapQuest, NavTech and Telcontar). Offer local product search (e.g., ShopLocal, StepUp.com). ShopLocal is currently available through Gannett Co., Knight Ridder Inc. and Tribune Co. sites, as well as some other newspaper affiliates. Add community content (e.g., ratings/reviews, social networking). Provide related Web search, featuring an index of locally relevant sites extending beyond home-grown editorial content and directory/classified listings.

The article is definately worth a read. And your thoughts appreciated.