Chicago - 10:59 pm on Apr 14, 2005 (gmt 0)
Ingenio's Pay Per Call deal with AOL will go live tomorrow. Ads are eventually scheduled to appear in AOL search, local and YP. AOL distribution is projected to require a 1-3 bid placement at Ingenio. Bids are category, not keyword driven, but will change to keyword-driven as advertiser adoption takes place.