Webwork - 6:13 pm on Oct 27, 2004 (gmt 0)

In case I didn't make myself perfectly clear: If you are offering web design and internet marketing services, especially geo-targeted (local, regional) services, what better vehicle and more attractive "us only offer" than to offer all your other service plus the ability to feature your customers website in the local area website/directory etc.

This is a multiplier: You promote your services locally, picking up local clients. You sell the client on the benefits of local search. You sell your clients on listing in the WidgetCounty.com site. You advertise WidgetCounty.com in local media - needing little more than to get www.WidgetCounty.com before the eyes of people who are online. In WidgetCounty.com you promote your web design services and local marketing expertise and so on.

Just one angle on the local search issue. A thing of beauty in my book. Hopefully a good headache to the local yellow pages. What got me started was when the local YP wanted to up the cost of my ad to $16,000/year.

Yeah, I can go for that. I can go for that like I will be going for their jugular over the next few years.

Local county yellow pages? $16,000/year for leads? Oh, yeah, I know "All it takes is one case." Phooey! P-tooey!

Local yellow pages, I fart in your general direction!