eWhisper - 3:41 pm on Oct 27, 2004 (gmt 0)

One of the first things we do is run a PPC campaign with lots of Geo Qualified terms to find out the volume of searches for particular terms so we know exactly what types of keywords we want to do SEO for.

I find that using a map page, where a visitor can click on an area of a state/city/geo region and then navigate to the specific office they are looking for is a great help in showing visitors that not only do you have a physical location - but you service their exact area.

This is also one area where I find it useful to put both an 800 number on a page and a local number. Showing the local extensions is something that appeals to people as they know you're not just servicing the area - you also have a presence near them.