tangor - 5:39 am on Apr 15, 2009 (gmt 0)

It's late, and I might be misremembering, but I think the roll out for Win7 will be six variations. Perhaps a tad more than we need but what the hey, price points for each. Like Red Widgets, Little Red Widgets, Really Tiny Red Widgets, Red Widgets with Rash, and Green Widgets---and all that duplicate content we're all so worried about (without any benefit).

This marketing style also works for shoe stores that fill closets across the globe. :)

If it were me I'd offer: "Just Enough" and "More Than You Need" with a 50% price differential. For the 95% who just "want it" (until the 40% of the 95% discover they really NEED it) the simples get systems and on line quick. For the 5% who do the work they get the tools they need to get'er done.

Dreamland, I know, but we all should dream from time to time. :)