I recently went through a week of banging my head on this, and finally solved it.
[drive manufacturer] master
to figure out the jumpers if the label is missing or hidden on an installed drive. Make sure you are plugged into the end of the cable not the middle.
[operating system] replace hard drive
for exact instructions... then print it instead of thinking you'll remember the details when you arrive at the machine in question. (This step applies if adding a second drive, not making a new master drive.)
Since you're making a new master drive, unplug all other drives, put your OS disc in the drive, and turn on.
Had I followed that sequence, it would have been half an evening, including waiting for the formatting. HIH