www.whatisflash.com launched recently. It is very anti-flash ads. But wants to improve appropriate usage of flash. The amazing thing is, as soon as whatisflash.com launched, and it launched amid a flurry of discussions by alot of developers outraged at the proliferation of obnoxious ads. The fear seemed to me to be these ads causing people to more readily utilize flash blocking software. More of this blocking software makes a mockery of Macromedia's penetration claims. Macromedia quickly took notice of this as evidenced by macromedia employees writing about it in thier blogs. It was a big deal and very interesting to watch macromedia switch to spin doctor mode. I suspect them to continue to promote flash as a valuable product in web advertising.