Macromedia, Inc. today kicked off "The Online Advertising Experience Matters," a community initiative to create more effective online ad campaigns, better consumer perception, and increased adoption of online ads. At the Macromedia Flash Advertising Alliance (MFAA) sponsored Ad Experience Symposium today in New York, industry leaders in online advertising including DoubleClick, FCBi, Gartner, iDeutsch, OgilvyInteractive, and Yahoo! will discuss how to improve the ad experience with industry colleagues from leading agencies, publishers, and technology providers
So did they discuss removing movies that dance out of their container and conceal content? Flash ads can work great as long as they don't annoy and frustrate a visitor. I hope they take this issue seriously.