chiyo - 7:18 pm on Mar 9, 2003 (gmt 0)

Yes i think you are spot on martinibuster. Google and OVs move to content based text ads will be a real challenge to that curious triad (or quadrangle - a software company with a stake in rich media/flash ads, the biggest deliverer of the same, one of the world's most powerful advertising agencies, and the original ad network that brought us banner ads!) who have and plan to bring us lots of those "rich" media ads. Somebody should tell them the web is not TV. it took a while to come, but their future is starting to look rocky.

Perhaps the only people to REALLY benefit from those intersitals, rich media ads, and such are advertising agencies and the software companies (and maybe the ISP's if they charge by the magabyte!) If users and most advertisers have their way they are looking down a long black hole.