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skibum - 4:34 pm on Mar 22, 2002 (gmt 0)
Normally, I'd start out with a post like that above and link to the article. After skimminng this thread, I thought hey, this would be a great way for someone to boost the number of registrations on a site. In order to read more than just the teaser, one has to sign up and provide minimal (personal) information. Would that be classified as forum spamming - since it could be a great way to drive up registration numbers, or a useful post that might touch off a lively discussion?
How bout' this scenario... I was reading articles on one of my favorite marketing sites the other day. There is an article that refers to something in the Journal of Marketing Research (not available on the web - JMR that is) and talks about the effectiveness of advertising and the differences in new and old markets. The theory behind it could help to explain why search marketing is so effective and may indicate that later on down the road, advertising with more "emotional appeal" may rule the day.