engine - 3:17 pm on Nov 24, 2011 (gmt 0)
Fake Reviews May Be Eroding Trust In The Web [bbc.co.uk]
Trust in information on the web is being damaged by the huge numbers of people paid by companies to post comments online, say researchers.
Fake posters can "poison" debate and make people unsure about who they can trust, the study suggests.
Some firms have created tens of thousands of fake accounts to flood chat forums and skew debate.
The researchers say there are reliable ways to spot fakes and urge websites to do more to police users.
Only recently, we covered this story here at WebmasterWorld
Dealing With Trip Advisor and Fake Reviews