Edge - 5:14 pm on Feb 4, 2011 (gmt 0)
You know folks, what matters is "109 million" monthly sets of eyes. Whether you like the business/traffic model or not doesn't matter. The fact that they have verified high repeat traffic has a value more than $1.25 per person IMHO. Try to get that rate or reach out of Adwords.
Repeat eyes have value and most importantly potential - if these folks can figure out how to get 100% return on their monies within five years, then will be kicking caboose.