ByronM - 11:51 am on Oct 5, 2010 (gmt 0)
Cheese in the mouse trap is free as well. Besides, do you know that most expensive word to bid for on adwords is 'free'?
What does that mean? Getting into google is free or Bing.. Are you sitting here telling me we all have to invent our own mouse trap?
Been there, seen that a year ago. About 50% of clicks were of artificial origin generated from fb games like farmville, farmtown, mafia wars etc. PPC support at fb refused to honor my claim despite clear evidence on our log files.
The complete opposite of my experience but hey, you get out what you put into it.