wildbest - 5:50 am on Oct 5, 2010 (gmt 0)
Its free to create a page on facebook. Its free to invite your friends and customers to join. its free to link your data to facebook. Its free to tweet bit.ly links to your website. Its free to tweet deals. Its free to run a search query on twitter 2-3 minutes a day
Cheese in the mouse trap is free as well. Besides, do you know that most expensive word to bid for on adwords is 'free'?
PPC adverising on fb is really affordable.
Been there, seen that a year ago. About 50% of clicks were of artificial origin generated from fb games like farmville, farmtown, mafia wars etc. PPC support at fb refused to honor my claim despite clear evidence on our log files.