Chicago - 9:29 pm on Oct 4, 2010 (gmt 0)
If you take a look at a business social graph, you will find within it highly definable groups. Within these groups you will find a myriad of social actions that can be taken that can build social capital for a business. The question is how does a SMB adequately deploy a strategy - clearly Facebook can be a critical component.
aleksl, you say social for a plumber is hype, i would suggest to you that your expectations for how a plumber may utilize social is inconsistent with how the SMB marketplace will ultimately be serviced via social products. the market is driven by a handful of new customers per month for an SME and *if these new customers can exist outside of search, and within the spectrum of a business social network, then extracting this value in a proportionate manner through social tactics not only makes sense, but is highl advisable.