ByronM - 6:39 pm on Oct 4, 2010 (gmt 0)
Companies that "get" social media are the ones that understand the consumer relationship is a two way street. If brands listen to their consumers and interact with them through social media they will win the respect of the consumer.
Those brands who just show online to market themselves without that social interaction are the ones who fail.
When I tweeted about my great experience with the Whitaker Center and my enjoyment thereof, they responded to that tweet with a thanks. Simple stuff like that goes a LONG way