wildbest - 3:35 pm on Jul 15, 2010 (gmt 0)

Marketing and politics are then driven by what moves these various groups.

Different groups are driven by different reasons. Question is what Google is driven by when implementing 'custom' search for organic serps? The answer is AdWords! They want to personally identify and/or create the perfect target for a certain AdWords ad. But this is a trap. You can not reconcile organic and paid search if your only goal is to maximize profit! Greed has killed more people than starvation. This is also true for companies.

People will soon realize they are caged to be a perfect target. And they'll try to break free by going to alternative search engine.