weeks - 2:41 pm on Jul 15, 2010 (gmt 0)

Marketing and politics are then driven by what moves these various groups.

For example, there are segments that are driven by their naivete and fear. They believe the world is simple and dangerous. If you want to sell to these people, it's easier to adopt their view of the world. Which, of course, reinforces that view.

What we are seeing is that the segments are being broken down by education and income, then by age and geography, then by race and gender, then by interests. So you'll have high school-only burger flippers in their teens in Alabama who are white girls that really dig string theory finding each other and "sharing."