albo - 6:29 pm on Apr 22, 2010 (gmt 0)

Perhaps webmasters may find that, though they are loath to use FB as members, they may be hot to use it as tools for sales to its many members - a large market.

And... because the large market may well lead to large $... the analogy: Some webmasters are loath to use IE and favor Firefox, but find they must use IE now and then to test their sites. Similarly, some webmasters may become FB members, if only to see how their website "likes" work out.