Syzygy - 3:48 pm on Apr 22, 2010 (gmt 0)
...who cares if you had a tooth extracted.
The supplier of your toothbrush and 10,000 other dental products, for a start. Companies providing pain relief - pharmaceutical, herbal or natural. Healthcare and dental care insurers would want to know. Ice cream makers may find it of interest. Cosmetic surgeons might find your news fascinating. Providers of face masks would not be able to disguise their curiosity. Psychologists and assorted self-help therapists would undoubtedly be mindful of this development and be confident in their ability to coach you through the trauma of it all. Confectionary manufactures could stand to make a mint in advertising breath freshners to you.
It's got nothing to do with friends in reality. We all know that. It's just a means by which data about you can be gathered and mined and put up for sale to anyone and everyone.
This is the "personalised online experience". If you're a marketeer, great. This is way more personal than store and loyalty cards. But if you're a human being, this will be the joy of losing anonymity online.
Of course, it's not as simple as that. For starters, people have to want this. At the outset they need to be well-informed about what the loss of privacy means. Let's not forget humble website owners. They have to be shown some value in this, especially if the plan that "makes it easy to make any page (on the internet) a Facebook page," is as ominous as it sounds!