engine - 5:02 pm on Apr 6, 2010 (gmt 0)

Yelp Makes Changes To Address Criticism [bits.blogs.nytimes.com]

Small business owners have been loud and vocal in their criticism of Yelp and its reader reviews. On Tuesday, Yelp will make two significant changes to its pages to address those complaints. On Yelp, where users rank and review local businesses, readers will now be able to click on a link to see reviews that Yelp filtered out, and advertisers on Yelp will no longer be able to post their favorite review at the top of the page. “I hope that these changes will debunk some of the myths and conspiracy theories out there about Yelp and its advertising and whether those are linked,” said Jeremy Stoppelman, Yelp’s co-founder and chief executive.

Earlier story

Yelp Sued for Burying Bad Reviews for Advertisers [webmasterworld.com]